Fine Point Digital Marketing

What big changes are in store for paid search in 2017? How will it impact you? Microsoft Store's SEM expert Ben Carson joins Point It VP of Paid Search Lisa Sanner this week to analyze the evolution of bidding strategies, shopping feeds, voice search, attribution, migration from keywords to users, waning of SEO, seamless transitions between mobile & desktop, & leveraging automation. They also talk through the week's news, Facebook data audits, Matt Cutts moving from Google to run the US Digital Service, and Snapchat advertiser's leveraging app users' offline sales data.   EXPERTS: Ben Carson, Global SEM Manager, Microsoft Store Bio:  Ben is a data-driven eCommerce and Marketing strategist passionate about expanding developing brands' customer reach and revenue. Beginning his career as a psychology and biology undergrad who spent time working with rural clinics in Kenya and Tanzania, started a chicken farm in a leprosy colony in India, and has written and recorded his own music for