Fine Point Digital Marketing

As 2017 begins, we kick it off with predictions for the future of digital marketing and particularly what benefits marketers could see from programmatic advertising. We look at what it will take to effectively leverage this powerful tool, taming the programmatic wild west with transparency, avoiding click & data fraud, great programmatic partners including Integral Ad Science, Live Intent (programmatic e-mail), and Sanya TV (TV ads), as well as the experiences of Point It's clients. Our host, Maureen Jann, Director of Marketing is joined by James Haagenson, one of Point It's programmatic marketing experts. We also dive into the advertising trends, blending online & offline retail, and final holiday numbers.   EXPERTS:James Haagenson, Programmatic Campaign Manager, Point It Digital Marketing Bio:  James Haagenson is a customer-service focused, strategic brand consultant who is focused on the innovative world of programmatic advertising. James started out serving the Seattle software