So Money With Farnoosh Torabi

Today’s guest is a true blast from the past — and one of the most enduring voices in personal finance.Jesse Mecham is the founder of You Need a Budget, better known as YNAB. Jesse was last on So Money more than a decade ago — and since then, his little budgeting spreadsheet has grown into a global movement that’s now more than 20 years old.In an industry where budgeting apps come and go — Mint, anyone? — YNAB has quietly endured. Not by promising shortcuts or get-rich-quick hacks, but by doing something far more radical: teaching people how to actually be good with money.And not “good” as in million-dollar net worths or retiring at 35 — but good as in sleeping better at night. Not worrying about every expense. Feeling in control. Feeling aligned.That’s why I wanted to kick off 2026 with Jesse.In this conversation, we revisit the philosophy behind YNAB, including the four rules that have helped millions of people escape paycheck-to-paycheck living. We talk about why getting to zero — not riches — is often the