Food & Restaurant Marketing

Customers love free things. Or discounted things. Does that make restaurant loyalty programs contingent on giving freebies a great idea for every concept? Not necessarily. This week, Dan Santy and Adam Pierno look at the strategic work that goes into deciding on a program and compares brands doing it well, and not so well. 1:18 Fishbowl 3:59 Big data and the myth 6:02 Starbucks loyalty program 6:25 Removing friction 9:26 Red Robin Royalty 11:30 Chili’s Rewards 13:35 McDonald’s Loyalty? 15:03 QSR loyalty strategies and challenges 18:04 Cadence of reward redemption (Dunkin’ Donuts) 19:45 Cannibalization 21:47 Training