Brick & Data

It didn't fit, so she did something about it. Not just for her, but for all women. We got to spend a very interesting 20 minutes with Cricket Lee from FitLogic at NRF 2018.  ---- About Cricket Lee While shopping for clothing and struggling to find clothes that fit, Cricket Lee realized there was a fit problem across the fashion industry. She set out to solve that problem, and improve the shopping experience for all women. Cricket is a veteran of the retail industry who has invented a revolutionary sizing technology called Fitlogic. Fitlogic is a universal sizing standard for women's clothing. It's currently being evaluated by top retailers interested in adopting it to their clothing lines. Cricket is a marketing expert with over 70 awards for advertising excellence, and learned how to solve problems from her father who designed missiles for NASA. FitLogic  Fitlogic is a world patented commercial clothes fitting standard that includes size and shape applications. The technology was developed with more than 60,