Material World

Hosts Lindsey Rupp and Jenny Kaplan are talking patriotic marketing. In an Olympic and election year, consumers have been overwhelmed with red, white and blue. Budweiser actually branded its iconic beer "America" during the summer. Do these ploys attract buyers? What about items that are made in America? For more insight the hosts talk with Wrangler Jeans, Bloomberg reporter Shannon Pettypiece on Wal-Mart and Budweiser.