Material World

Marketing to women is getting more nuanced than the stereotyped, often sexist, efforts of the past -- mostly. How are companies that sell typically macho-things like beer and guns appealing to the fairer sex? Some do it better than others with inclusive messages. The toy industry is making stereotypically masculine toys more palatable for girls. The internet is allowing marketers to target customers based on their interests. Will advertisers ever really know what women want?