14 Minutes Of Saas

"We looked at each other one night when we were working rather late, which we had a tendency to do. Right. Do we really want to run a consulting company? We looked at each other and we;re both like .. No! So then we start thinking, well, what do we want to do? And from that we said; ‘Well, we really like the idea of building a product!’" Eric Boduch, Co-founder of Pendo