Added Value With Jules Thompson

Although her first cooking experiment was a complete disaster, passion persevered for Erica of @bowlobsessed. With time and some help from Martha Stewart Magazine, Erica taught herself the do's and don'ts of the kitchen and has generously shared that knowledge with the world through her Instagram account. Erica has grown through serving her audience with easy, simple recipes and how-to videos that make cooking feel more accessible to the busy modern woman. In this episode we talk about how she fell in love with cooking, the amazing opportunity that pushed her out of her comfort zone, the most rewarding part of starting her Instagram, the importance of sharing your vulnerabilities and NOT playing the comparison game. Listen and learn how to be an invaluable brand partner and climb to that 10K goal in less than a year! Make sure to follow Erica on Instagram and read her blog full of yummy, bowl approved recipes. Don't forget to follow @addedvaluepodcast for more influencer marketing tips, stats and episode upda