Dr. Isabel Md Inspires

In today’s coaching session, I’m going to talk to you about the secret the food industry does not want you to know.Now, in our brain is this thing called the “nucleus accumbens”, which is our addiction center. Things like tobacco, alcohol, caffeine, sugar, cocaine, and gambling stimulates the nucleus accumbens, and this happy hormone called “dopamine” comes out. Dopamine makes us happy. When the levels of dopamine go down, we get sad.What happens when it goes down? We go, “I need some more of my drug,” and that becomes an addiction.Research has shown that if you give rats an option between sugar or cocaine, guess which one they’ll pick? SUGAR. Rats will pick sugar because it stimulates more dopamine and more release. That is why sugar is 8 times more addictive than cocaine.I want you to understand that your desire for sugar in any of its many different forms is not lack of willpower but it’s because of the science behind it.we are addicted to sugar. That’s just the way it is and the food industry knows it and