Founder Coffee

For this forty-first episode, I talked to Veronika Riederle, Co-Founder and CEO of Demodesk, one of the leading video solutions for sales demos. Veronika studied all about becoming an entrepreneur in university. After spending about 7 years in strategy roles at Bain, Audi and Telefonica, she decided to make the jump. She and her co-founder found a way to make the sales demo process more efficient, and they managed to enter Y Combinator with their startup. With a team of 20, they’re now working hard to build the product and the business. We talk about why to focus very hard on the product first before starting to sell, how to properly organize a remote team, and how to know whether you’ve reached Product Market Fit.