Business Of Dentistry with Dr. Russell Kirk

This week I am joined by Dr. Paul Etchison, host of The Dental Practice Heroes Podcast, and author of Dental Practice Hero: From Ordinary Practice to Extraordinary Experience. Paul comes from Illinois, and studied in Chicago. After finishing dental school, he worked for a specialist who owned several practices. There he got the chance to learn a ton of things, and after about two and a half years, he started thinking about creating his own business. The next step for him was taking Dr. Scott Leune’s Breakaway Practice Seminars and gathering as much information as humanly possible. He then started looking for a location for his office, found the perfect spot and grew the business really fast. Fast forward to six years later, they now have almost 3 million visits every year and still counting! Key takeaways: Success narrowed down to effort and dedication Devoted to creating an exceptional practice culture Some of the marketing strategies they’ve used Burnout and coming up with a solution Why he become an auth