Ask Amanda About Marketing
Successfully Selling Ideas In Large Organizations
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:40:00
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Sinopsis
"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.