Best Selling

Our guest is Jeffrey Gitomer.  Jeffrey is a best selling author, speaker and sales consultant. He has written 15 books, 3 of which have been on the NYT best sellers list. His book the Little Red book of Selling has sold over 5 million copies and counting and he has a top sales podcast called Sell or Die. Oh by the way he is known as the “King of Sales".    Jeffrey and I start the podcast discussing his background and early beginnings in sales. Jeffrey shares his passion for sales and attributes his success to writing. He tells me that every penny he makes is because of what he has written. We also discuss what it takes to succeed in sales and how the internet and social has changed how we sell but not the core fundamentals.    But before we jump into the episode I want to thank our sponsor Sales@Scale.    I speak to lot of tech founders, CEOs and entrepreneurs and what’s top of mind for them is revenue growth and scale. As leaders we all need help growing our business and sometimes working with an objective,