Bring Your Whole Self To Work

Bill Cates is the President of Referral Coach International and author of multiple books including Get More Referrals Now and Beyond Referrals. His latest book, Radical Relevance, is all about how we can break through the noise to get our message out and engage people effectively. Drawing on his over 30 years of experience, Bill shares some essential insights about relevance, resonance, and the importance of creating a human connection. In this illuminating interview, Bill also reveals why internal marketing is just as important as external, and his strategies for getting people to engage.   Key Takeaways: [3:50] Bill has a wealth of expertise and experience in writing and speaking. What got him started on this journey? [9:21] In addition to talent and hard work, there is an X-factor of timing and things falling into place that contributes to success. [11:46] What is the difference between something that people really engage with and something that fails to get a reaction? Bill talks about relevance and reson