Women Taking The Lead With Jodi Flynn

Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Laura began her entrepreneurial journey at the age of 22, when she quit a design job and decided to launch her first business. Since then, she founded B-School with Marie Forleo, has run successful courses of her own such as Creating Fame and Social Media Marketer; and she was named a Top 100 Entrepreneur under 30, in America. Edgar was created out of a need Laura had in her own business to more effectively manage social media – and so in 2014, Laura pivoted her business to dive into the SaaS world. Since launching in mid-2014, Edgar has hit over $150,000 in monthly recurring revenue, all the while bootstrapping the entire way. More than 3,000 customers are now using Edgar to help manage their social media. Playing Small Moment Laura always felt self-conscious, because she looked too young. She would go to various chamber of commerce events where she did not typically meet anyone close to