Go-to Gal With Jaclyn Mellone

Episode #166.  What are you doing that is outside of your own brand and business? How are you partnering with other brands, publications and news outlets to get your message out there in a bigger way? How are you collaborating with other people who have a similar audience to who you’re talking to that will resonate with your message? Other people's platforms should always be somewhere in your strategy — it’s become a huge part of mine! In this episode, you’ll learn the mindset shifts I’ve made to open myself up to bigger and better publicity opportunities and how you can get started no matter where you’re at! In This Episode You’ll Learn:Why your definition of publicity will spark a big lightbulb momentWhat to do if you feel like you don’t have any ‘sensational stories’ for mediaThey key to thinking about indirect media opportunities How off-topic publicity can actually increase your authority Why media features boost your website if not your businessFavorite Quotes“I'm so grateful for the mentors i