Go-to Gal With Jaclyn Mellone

Episode #162. If you don’t want to be sleazy, ‘salesy’, and slimy with your marketing, what is the alternative? In this episode of the Go-to Gal podcast, we’re talking about talking to your customers. Sara Frandina is a conversion copywriter and she joins us today to share her research-oriented approach to writing sales copy with your customers in mind. Listen to learn Sara’s smart approach to copywriting and how you can do it yourself (with or without outside help!). In This Episode You’ll Learn:The one thing you need to do to avoid sleazy bro marketing tacticsWhy you don’t have to create fake scarcity and fake urgency Everything Sara does before writing copy that makes all the magic happenThe curse of the expert and why you need to talk differently to your audience Why the voice of the customer research is everything when it comes to copyWhat this looks like implemented in a real business! Favorite Quotes“I never ever encourage people to use things like false urgency or false scarcity, even though they do w