Go-to Gal With Jaclyn Mellone

Episode #157.  How do you craft a message that the media and your audience wants to hear - especially if you aren’t sure what that message is? Lynya Floyd is the Senior Media Coach for Team Selena Soo and an incredible journalist herself. She knows that entrepreneurs can struggle to be heard among all the competition and that media is a powerful tool to step out of the crowd and get attention from potential clients. Listen now to narrow in on a message that you and the media will respond to and share! In This Episode You’ll Learn:How Lynya got started breaking down the barrier between entrepreneurs and the mediaWhat you can do if you feel like you have no message to shareWhat you need to put together in the pre-pitch stage to formulate a strong messageHow to decide between broad and niche topics when it comes to your pitch Where you’re going wrong with your bio and what journalists really wantWhy you might need distance from your story before you’re able to share itAnd more of Lynya’s actionable tips on creat