Go-to Gal With Jaclyn Mellone

Episode #142. Content is so much more than just blogging. And if you’re like me...there’s not even a whole lot of blogging going on. So I had Content Strategist Abby Herman on the podcast to share the very important piece of content strategy to complete our content puzzle. Ready to up your content game? Listen now for tips and tricks that you can put to work before your next Instagram Story!In This Episode You’ll Learn:How to go from content confusion to a strategic planThe simple switch to create content that serves your audience Tips to getting to know your audience without sending a mass surveyHow to create a cadence of content that draws in your audience Keys to content that’s in alignment with your zone of genius and your audience’s interests Favorite Quotes“There needs to be a reason for every piece of content you put out there.”“I have very strong feelings about a lot of things that are going on. We should be talking about them, absolutely, but I also think that we can talk about them in ways that are