Go-to Gal With Jaclyn Mellone

Episode #124. Do you know your brand personality? Big or small, conversion copywriter Kira Hug says that you do have a brand personality whether you know it or not. While having a personality-driven brand may not be a new concept, it’s certainly more important with everyone crowding in on the internet right now. So how do you start building a personality-driven brand that grabs (and holds!) the attention of your audience? Queue this episode and listen as Kira teaches us to stretch our imaginations and make branding and our businesses even more fun. In This Episode You’ll Learn:How to beta-test your brand in order to invest your time and money wiselyWhat makes your brand stand out in an overcrowded spaceThe ‘brand living room’ exercise that will help you define your brand personalityHow to incorporate attention-grabbing themes into your sales emailsFavorite Quotes“Our spaces are getting more crowded, which is why old messages aren’t working. The only thing that’s grabbing attention and holding it is allowing y