Go-to Gal With Jaclyn Mellone

Episode #117. Wondering how in the world to get media exposure? Today, we’re going to get an inside look from Christina Nicholson. With ten years as a reporter and anchor under her belt, Christina knows what journalists want and what mindset you need to get media coverage. Listen now for ah-mazing media strategies and secrets that will elevate your business!In This Episode You’ll Learn:The biggest misconception about when you’re ‘ready’ for PRWhat the focus of your media pitch should and should NOT beHow to shift your media goals from ego-driven to profit-drivenWhat you must do to actually make money from your media coverageWhy getting PR isn’t the same as the Shark Tank effectHow to constantly build your credibility by leveraging mediaSmart strategies to get PR opportunities you probably don’t know about!Favorite Quotes“The people on Super Soul Sunday have built a brand over time with lots of exposure. If you don’t have coverage on a smaller scale, what makes you think you’re going to get there?”“Profit come