Biz Women Rock! With Katie Krimitsos

Francesca Montillo is the founder of Lazy Italian Culinary Adventures.  She provides cooking classes, easy to make Italian recipes and guided culinary tours around her homeland of Italy.     Like many entrepreneurs, she’s still working a full time job and wants to turn her side hustle into a full time business that can provide for her!     During this LIVE COACHING SESSION, Francesca and I dive into what her true goals are in the next phase of her business (and how that will get her closer to doing it full time) and back into what actions she needs to take to make it a reality.     We discover that her cooking classes and Italian tours actually require their own individual marketing plans, as they attract different people.  Which led us to identifying WHO HER AVATAR really is!   We spend the rest of the session digging into creative ways Francesca can go about getting in front of them in a meaningful way.  Strategic storytelling (making sure she tells her story as an Italian woman and foodie who is passionate