Biz Women Rock! With Katie Krimitsos

Anna Seewald is the Founder of Authentic Parenting.  She’s a coach, educator, podcaster and mother who provides tons of resources for parents.  About half of her company’s revenue comes in from a very specific type of parenting education - a 12 week parenting class that’s been court ordered.  These parents are not choosing to take this class, but are mandated to do so.  It’s a very special niche that Anna gets a lot of joy from serving.   After Anna books these sessions with these parents, a majority of them either don’t show up or cancel last minute, despite her current reminder system.   It’s a major frustration for her because she feels like her time is wasted! (we can all relate, right?!).  During our LIVE COACHING call, I get down to the nitty gritty of Anna’s process with the ultimate belief that we train others how to treat us.     We talk about her step by step process and make minor, but significant tweaks in it so she can make sure she’s properly communicating how she works.  We also talk through ho