Biz Women Rock! With Katie Krimitsos

Michelle Mosher is the owner of Southshore Insurance Professionals.  Her company offers all types of insurance, including auto, home, flood, business, recreational, etc.  But her products are a commodity.  There are thousands of others like her who do exactly what she does, offer exactly what she does and who can give you, the person looking for the best price, the exact same quote.     So, how does she differentiate herself from everyone else?  That’s what we’re discussing on today’s LIVE COACHING call.  I’m able to help Michelle get clarity around two very special things that make her different than everyone else and we then get to work brainstorming on ways to accentuate and GROW each of those!   In this episode, we rattle through a ton of great ways to market to a local community (online and offline) but how not to turn away business that’s not local.  We did a mini analysis of Michelle’s website so it could do a better job leveraging her differentiators and enticing those who are ready to do business wit