Legally Enlightened With Lisa Fraley

I welcomed copywriter Laura Belgray to the podcast to share 3 practical tips for how to write e-newsletters, sales pages and opt-ins in a way that makes people actually want to take action after reading your work. Laura’s known for teaching you how to write “non-sucky”, swipe-worthy copy using strategies like “the Stephen Spielberg test”. In this episode, Laura explains how to add more visual details to your writing to bring in flair, style and, your unique personality so you can generate sales through the intentional use of words. I have such respect for Laura’s talent. She helped me with my own website copy, and I had the pleasure of eating fuscilli pasta and mint gelato with her at her 3-day writing workshop in an ancient castle overlooking the Italian sea. Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her her work with hundreds of clients (including online biggies li