Pop Up

Pop Up is your new favorite podcast about commercials. Each episode, a film industry producer (Dillon Wall) and a cultural studies scholar (Daniel Rivers) watch ads and break down the techniques, cultural relevance, and modes of manipulation that are utilized to stick to your brain like a stubborn mold. Join us this week as we dive into a series of PSAs about marijuana, starting with the DUI PSA released in California shortly before recreational use of weed was legalized. We'll also take a look at a couple of classics, including "Your brain on drugs" and the famous ad from the early 2000s at a fast food drive-thru. DUI PSA (December 2017) https://youtu.be/bjOamzcL8s4 Brain on Drugs (2002) https://youtu.be/3FtNm9CgA6U Reaction Time PSA (1980s) https://youtu.be/A6dlXNQf0tw DUI Replacement Ad after protests (2016/2018) https://youtu.be/Jaaz4LH3hfs Articles on marijuana related criminal charges https://www.vox.com/policy-and-politics/2018/2/1/16959330/california-marijuana-legalization-expunge http://www.sa