Sun Tzu 4 Small Business | Strategy And Tactics, Technology And Leadership, Management And Marketing For Small Business Owne

    In Tech Focus we look at our new Acer Acer Veriton M6640G.  Straight out of the box it supports the 4 monitors that I need to drive.  Pretty much silent and driven by a super power Core i7 CPU bringing a lot more power for the video editing and other work that I do. Public Relations - we look at some strategies that you can use to work better with journalists to help get some public relations.   Redefining your marketing strategy.  We think IT services are boring and hard to market, so we market different things that we do.  We talk about how you can redefine the stories that you tell potential customers.  We use Ice Cream trucks, Ferraris and drones as a part of the way that we have redefined our story. We talk about ways you can market your business in 2018 - you could do a podcast.  That is a lot of effort, but the next speed back is Facebook Live video.  It is live and scary.   Facebook advertising - We using targeting to create really tightly targeted ads.  It can be very powerful in reaching the rig