I.t. Career Energizer: Phil Burgess Chats With Robert C Martin, John Sonmez, David Rael And Other Successful It Professionals

Phil’s guest on this episode of the IT Career Energizer podcast is Krista Seiden. She is an experienced leader in the digital analytics industry.  She has led analytics and optimization at companies such as Adobe, The Apollo Group, and Google. She is also a frequent conference speaker as well as a winner of ‘Digital Analytics Rising Star’ in 2014 and ‘Practitioner of the Year’ in 2015. In this episode, Phil and Krista Seiden discuss how she got into digital analytics and how she used informal mentors and social media to learn and network. She also explains how volunteering has helped her to gain new skills and she shares her thoughts on the future of IT.   KEY TAKEAWAYS: (3.35) TOP CAREER TIP Use informal mentors. From the start of her career, Krista has been doing exactly that. When she saw something that interested her on social media, she would reach out to learn more. It proved to be an effective way of making connections. When she finally met them in person, after following them and reading what they had