Elite Agents Real Estate Podcast With Debbie De Grote

Hello, welcome to Debbie's Daily Tips. I'm answering a question that came up in an email today. The question was, how do I prepare an elevator speech? What is it and how do I write it? An elevator speech, when you think about it, is really like this - let's pretend you and I are riding an elevator and you have less than a minute until we hit the ground floor. On that elevator ride I ask you, “What do you do for a living or why should I hire you?” If you can't sell me on it by the time we've hit the ground floor, you may have lost my business forever. The reason it's so important to grab someone's attention in 30 to 60 seconds, whether it's on a prospecting call, out doorknocking, at an open house or at an appointment, is because the attention span of the average person is very, very short before their mind begins to wander off to other things. Let's face it - your customers and prospects have a lot on their plate and a lot on their minds. If they don't determine quickly that you're worth listening to, they'll