Elite Agents Real Estate Podcast With Debbie De Grote

Hello and welcome to Debbie's Daily Tips. Today I wanted to talk about pre-listing packages. There was a time in the market when lots of agents were sending out a pre-listing package. The purpose of this was to prepare for the sale. It was to sell the seller in advance on all the great stuff that you do, your track record, your credentials, etc. It was very popular for a while, and then I noticed that agents kind of just stopped doing it. I will sometimes ask them, why? Why did you stop? One of the common answers is, “I found that the people didn't read the package, so I felt that it was a waste of my time to do it.” My marketing expert, Pete Mitchell, and I were talking about this just the other day and he reminded me of something called the thud factor. If you do choose to deliver a pre-listing package, keep in mind that emailing is probably not that effective. Are they going to open it up? Are they going to download it? Are they going to print it? Are they really going to read it? Probably not. Everybody's