Elite Agents Real Estate Podcast With Debbie De Grote

Hello, welcome to Debbie's Tips. I thought what we should probably talk about today is e-blasts and video, and using that in your marketing. People ask me a lot, because they see me do a lot of email marketing and a lot of video marketing, “Is it really appropriate, necessary, to do much of it for my real estate clients? You know, do I really need to do that with my database and my lead pipeline?” And the answer absolutely is yes. Now, I do want to say though, that direct mail marketing to your great groups is super valuable. Because, think about it. I read somewhere the other day that the average person gets like, 110 emails a day, even if they only open 20%. And, even of the ones they open, they don't even read them all, right? So, we know that our impact on an e-blast is not as great as someone driving up in their driveway, going to their mailbox and taking out four or five pieces of mail, and right there is your fabulous mail piece. But of course, that's expensive. So, if you're looking at your mail marke