Elite Agents Real Estate Podcast With Debbie De Grote

Hi and welcome to Debbie's Daily Tips. And today I have for you a book recommendation and it's actually a book that I often recommend, The E-myth Revisited by Michael Gerber. I believe that every entrepreneur should read this book because in this book Michael explains the entrepreneurial myth. Which is that just because a person excels at the technical aspects of a job, doesn't mean that they will ultimately be a good business owner. And I know this is true because I have countless agents coming to me who have tried starting a team. They try to expand their businesses and they need coaching because they feel that they’re failing. I encourage them to read this book as we work with them to create systematic and predictable processes for their business. So think about it like this, let's take a franchise like McDonald's. They all look the same, for the most part, the menus are the same, they buy their food from the same food supplier, they have the same uniform, there is a predictable process. Now I get it that