7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More. My guest today is Tim Hughes. I met him when I was in London, probably four or five years ago. Tim is a CEO and Co Founder of DLA ignite, and author of two books about social selling and sales-marketing alignment - you can check them out on Amazon. He is also #1 Global social selling pioneer and innovator, and a speaker. Today we talk about social selling as the new business necessity. In this episode: How has the buying process changed? In what ways buyers' behaviors have changed? What are some of the specific changes that marketers and sales professionals need to make? In what ways is being on social is different from doing social? How can content help with social selling? What is humanizing content, and how to use it? How can a business pick the right social media channel? How can brands use their networks without abusing them? What is the role of employees in social selling, and how can companies empower them? What makes social selling challenging f