7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! Today I welcome a very special guest, Kyle Roof, the founder and Lead SEO of High Voltage SEO, co-founder and SEO instructor at Internet Marketing Gold, and inventor of PageOptimizer Pro. Kyle is joining me today to share expert tips that will help you increase your organic page ranking. In this episode: - Why is SEO important, especially in the realm of digital marketing? - What is the difference between adding keywords and content optimization - How to connect SEO to keywords, pages, and personas - What are the minimal requirements that anybody managing a website needs to consider in terms of search engine optimization? - What are the specific areas on the page that Google likes? - Basics of changing and not changing URLs - What are the basic requirements for marketers to do SEO? - What is the biggest problem with SEO? - How to choose the right SEO agency? - What is a good relationship between a client and an SEO agency? - How to do SEO for the conten