7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! Marketing leaders and managers often ask me how to lead a marketing team, especially new first-line managers. However, even very experienced marketing directors ask for advice when they have to respond to unfamiliar marketing disciplines. That’s why in today’s episode, I talk about leading a marketing team and making that team efficient and motivated. In this episode: What are the tangible and intangible elements of leadership? What makes leadership challenging and demanding? How to set clear goals and objectives, and how to use them to lead the marketing team? How creating a statement helps managers to lead effective marketing teams? What is the role of collaboration and what makes it efficient? How to clarify roles and responsibilities? How to define performance indicators on both individual and project levels? What should leaders do to motivate, encourage, and inspire their teams? Quotes from the episode: “Org structure, roles and responsibilities m