7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! Today’s guest is Tommy Walker, founder of WalkerBots Content Studios, content strategy consultant responsible for starting a Shopify Plus blog and former Global Editor-in-Chief will QuickBooks. Now, as a consultant, Tommy shares the knowledge that he gained over the past 15 years with other brands. Today we talk about the content marketer’s journey. In this episode: How to turn a blog into a content marketing asset The process of determining and planning an editorial calendar How often should businesses change the structure of an editorial narrative How to include other team members and departments into editorial planning Learn more about the Four Act Structure of content editorial The importance of evaluating published and old content, and how to do it. How to work on content without having all the information What are some best practices and critical messages to apply and include in content such as a case study, podcast or video? What is content ROI,