7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! Today I have a special guest, David Fortino, Chief Strategist for Netline. David is specialized in audience development, and retention with strength focused on the B2B market. Today we talk about a specific B2B Content and Demand Report that he managed for the fifth year in a row: the 2021 State of B2B Content Consumption and Demand Report. For this report, David's team analyzed 4.3 million gated content at Netline. In this episode: Learn more about Netline and what is it that they do. The biggest takeaways from the report. Trends in content consumption. What are the most popular content formats? Trends in webinars and communication with the audience. Breakdown on webinar audience registration and attendance. How to reach a C-suite audience with content? What is first-party consumption, and why it's better than third-party consumption? How to use technology to collect accurate data from gated content and the challenges? How can marketers incorporate sec