7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! My guest today is Anthony Gaenzle. Anthony is a marketing and business Leader, owner of Anthony Gaenzle Marketing. Serving in marketing leadership and multimedia roles for over 15 years, he has helped both established companies and startups achieve significant growth by providing marketing and business strategies that positively impact each company’s bottom line. Today we talk about how B2B marketing pros can build relationships that drive business success. In this episode: What is a definition of partner marketing or partnership marketing? How can businesses scale or minimize some of the work and become more efficient? What are some specific processes or tools that people can use in the relationship-building process? What are some of the criteria that marketers can evaluate in terms of partnership marketing? Partnership and relationship-building case study of a health care software company What makes collaboration time consuming, and why it’s all worth