7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! My guest today is Leo Odden. Lee is a good friend, a CEO and Co-Founder of Top Rank Marketing, an excellent and fast-growing B2B marketing agency. He is also a speaker and the author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.  Today we talk about B2B influencer marketing and the best practices. In this episode: Different influencer marketing definitions and what does it mean from a B2B perspective. What questions should brands/businesses answer before launching a B2B influencer marketing campaign? Do brands always have to pay to engage with external influencers? What are the different types of influencers, and who are the "prospect influencers"? What is the role of internal influencer and subject matter experts? How can an enterprise or any B2B business start with influencer marketing? What kind of tools can businesses use to find influencers? How to collaborate with influencer