7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! I have a super, super special guest today – Ruth Stevens. Ruth is a president of eMarketing Strategy, B2B marketing consultant, author, keynote speaker, and educator. She is also an adjunct professor at NYU Stern School of Business, outside director at HIMSS. She helps mid to large B2B companies improve their marketing strategies and tactics for a stronger pipeline. Today we talk about must-have marketing skills for modern marketers. In this episode: Essential advice for marketing students. Why is it important for marketers to build a personal brand? What are the steps and specific actions to consider when building a personal brand? What are the most common challenges that students tend to encounter in their first jobs? How should students deal with those challenges? What is considered the communication in marketing and with other people? How can marketers improve their communication? How can marketers keep up with all the new technologies? Pros and con