7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! Today I have an excellent guest, Alex Lowe, from the UK. Alex is a Head of Enterprise Strategy & Operations at Lately, Founder and CEO of Beyond Sales, and the host of The Death of a Salesman podcast. Alex works with and mentor, startups, to scale up business and beyond to help with their go-to-market strategy and execution. Today we talk about social selling strategy for sales teams, what works and what doesn’t. In this episode: Definition of social selling and what’s wrong with the popular business terminology What makes salespeople socially awkward online and what can they do about that In-person vs written communication skills How to build social into sales and marketing strategy. The universal three principles of social selling strategy How to select and share corporate content? What should salespeople share on social media? How to pick and tie the right social channel(s) with social selling strategy? What to do when social selling doesn’t work