7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! My guest is Katie Robbert, the CEO & Co-founder of Trust Insight, a digital marketing consulting firm. Today we talk about Artificial Intelligence, how you can take advantage of AI and implement it in your organization. In this episode: Definition of AI and why is it important? What makes machine learning important? What are the talents and skillset to consider before implementing AI? How to evaluate if a company is AI-ready, and where to start? Third-party tool vs in-house project? Which one is better? How to evaluate AI platforms? What should companies learn from other AI initiatives? Get familiar with a Mark Off chain model. The role of quality data for successful AI implementation. Will AI take our jobs? Quotes from the episode: "It takes a lot of planning. You can't just wake up one day and be like: "Let's introduce Artificial Intelligence to my team." There's a lot of planning that goes into it. And when we're talking about implementing AI wi