7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. How can I think strategically? How to cultivate strategic thinking? Strategic is a such big word. Whenever I think of the term “Strategic Thinking,” I picture a politician or policymaker in a Think Tank trying to craft big initiatives to tackle issues like climate change, unemployment, boosting the economy, etc. For the sake of today’s podcast, I want to narrow the definition of strategic thinking a little bit in the context of B2B marketing. Let’s keep it concrete: how can you carry productive and interactive conversations with your CEO, VP of marketing, and other senior staff? I want to discuss the ability to think strategically in 3 very concrete ways that you can implement right away.  Think from the perspective of “why and what”, not “how” This is derived from my personal experience. My background was finance, accounting and operations. When I was told to do certain things, my first intuition has always been to think about implementation. How can I make it happen for