7 Min Marketing With Pam Didner

For today’s episode, I want to continue the series of how to create a solid messaging framework. I know that this is a niche topic in marketing. Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it’s important to have a holistic view of marketing is done. Messaging creation, in a way, is as important as content creation or storytelling. On EP101, I talked about what is a messaging framework and the process of crafting a framework On EP102, I shared a product-specific template On EP103, I went through a thought leadership messaging template. For this episode, I want to talk about messaging framework for secondary or low-cost/low volume or low-cost/high volume products. I have several listeners asked me: “Pam, my company sells many products. Do I need to create a messaging doc for every product?” No, you don’t. The messaging framework I shared with you on EP102 is for hero-products. The primary products that sales and marketing focus on to bring the mo