7 Min Marketing With Pam Didner

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know.  Yet, messaging is the crucial and vital foundation for external communications and internal sales training. You may not create a messaging framework, but it doesn’t hurt to get a sense what it is and what elements should be included in a messaging template. The more you know about different aspects of marketing, the more you can connect the different sales and marketing dots. On EP101, what is a messaging framework and the process of crafting a solid messaging framework? On EP102, I shared a product-specific template For this episode, I want to talk about a thought leadership messaging template. Thought-Leadership Messaging Framework Template  Brands love to be perceived as thought leaders. Before creating a thought-leadership story, you also need a messaging framework.  I shared the product-specific template on EP102.  T