7 Min Marketing With Pam Didner

In the EP101, I talked about what is a messaging framework. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. For today’s episode, I want to talk about a messaging template. It’s very hard to talk about a temple on a podcast because I can’t do a show-and-tell in front of you. You can’t really see the template. This is probably not your job, but it doesn’t get a sense of how it’s done. So, you need to visualize it and follow along, OK? For a messaging template you can create, you need to start with a product.  Product-specific Messaging Framework Template Product Name  In general, a messaging framework is product-specific, not company-specific. Think about it, we buy “things” to solve our needs.  Here is an example, when we are thirsty, we think that we want to drink some water. We are not necessarily thinking that I want to drink Fuji or Aquafina. As a marketer, that’s what we strive to achieve. When a customer needs something