7 Min Marketing With Pam Didner

Hi, everyone, thank you for tuning in to my podcast. So, I received a question from Manjunath. He sent me an email and told me that he has a solution that he wants to market to farmers, but there are too many middle men. He wonders if there is any way to educate the farmers directly about his solution and cut out as many such as dealers and distributors as possible. Understand how farmers receive information I completely understand your frustration. It would be great to talk to buyer about your products directly. Let’s hit the core and going to the decision makers who can make the buying decision. That sounds like a great approach. Well, there is one thing you need to do first. You need to know is how your farmer audience receives their information. You need to understand the paths they go through to receive the knowledge or get themselves educated. Some questions that come to my mind that you need to find answers: Can they easily access the Internet to get the information they need? Do they go to some sort