7 Min Marketing With Pam Didner

I was asked a question the other day. How do you know that you are a true digital marketer? That’s a great question. The truth is there is no way to measure your digital knowledge per se. There is no test that you can take. The breadth and depth of your digital knowledge and expertise is based on your personal experience. In addition, digital technology is changing every day. There is no baseline that you can gauge against. To make it more complicated, digital knowledge can also be categorized into different fields from website design, search optimization, paid social media buy, retargeting paid ads down to personalization and data analytics. No one person can be an expert at all of it. Personally, I’d evaluate a person’s digital knowledge based on an ability to ‘connect the dots’. Digital is about connecting the dots in the past, if you wanted to create print collateral, you knew there were specific layout templates that you could use. You would use that design template with some modifications and fill it wi