7 Min Marketing With Pam Didner

Welcome to another episode of 7-Minute Marketing with Pam.   My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.   Chris asked me this holy-grail question: how can marketing help sales and vice versa?   Well, the question is very abstract. Let’s bring it down a notch. Marketing can do many things to help sales. The question is what marketing wants to do to help sales and whether sales agrees that it would be helpful.  In many cases, marketing helps sales build a pipeline, which means getting potential leads or marketing qualified leads for sales.   Marketing can also help sales on messaging, what to say and how to say it, about new products and offerings. From messaging, marketing can naturally extend its help to content creation for the sales team and even incorporate content into sales onboarding and continuous training.   Marketing tends to be on the digital forefront way before sales or any other organizations in a company.